Vidal’s New ‘Reserve Series’ Releases

01-Jul-2011
For quite some time, the marketing and labelling of the wines of Vidal Estate have never seemed to do justice to what's in the bottle. The Vidal winery has been the home to many very talented winemakers, and the incumbent, Hugh Crichton is another. He has continued the extremely successful run of gold medal and trophy winning wines for Vidal and the parent Villa Maria Estates company. Under Hugh's initiative, a new tier of wines for Vidal has been created. The Vidal ‘Reserve Series' slots in between the regular estate range (to be called 'White Series') and existing ‘Reserve' range, which is to be relabelled as the ‘Legacy' tier. The new ‘Reserve Series' wines retail in the $20.00 to $30.00 area, similar to the Villa Maria ‘Cellar Selection' wines. The wines continue the philosophy of sourcing fruit from other regions to complement the home Hawke's Bay material. Here are two of the new releases. www.vidal.co.nz

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