Tongue in Groove Waipara Pinot Noir 2012

One of the most distinctive new wine labels to emerge of late is Tongue in Groove. The approach to business is serious, clever and contemporary, and the six partners involved have considerable experience and complementary skills to ensure success in the modern world. The most visible signs of this are the distinctive and individual labels, to me quite Monty Python-esque, and to most viewers very funky. There is also strong social media activity which extends the marketing beyond what is traditional. Without delving too much, one can find the partners include winemaker Lynnette Hudson and viticulturist Nick Gill, who have forged strong reputations, especially in the Waipara Valley district, where Tongue in Groove is based. In April this year, I reviewed an excellent trio of Tongue in Groove wines (click here to see). Here, I review the new 2012 Waipara Valley Pinot Noir, which continues the high quality and style of complexity as seen in the earlier releases.


  • Tongue in Groove Waipara Valley Pinot Noir 2012

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