02-Oct-2017
The ‘Pink Sheep’ Rosé of the SOHO Wine Co. has been created as the company’s way of supporting mental health. Funds from every bottle sold will go to the ‘Key to Life’ charitable trust, spearheaded by prominent entertainer and mental health campaigner Mike King. SOHO’s managing director Rachael Carter has experienced metal illness affect members of her family, and the mental health issue is one she feels very passionate about. www.keytolife.org.nz
This rosé wine is regarded as SOHO’s most "provocative”, with a very individual label, as well as being an instrument to raise awareness of, and support funding for mental health. The ‘Pink Sheep’ theme was inspired by flamboyant fashion designer Alexander McQueen who often referred to himself as the ‘Pink Sheep’ in the family. Rachael Carter says he was "a troubled genius who suffered depression” and he ended his life prematurely at the age of 40.
The wine was crafted by SOHO’s Marlborough winemaker Dave Clouston to be of high quality, and it will be released on 2 October. My review of the wine follows. www.sohowineco.com
