A year ago, Selaks, a New Zealand founded company under the international Constellation Brands giant launched ‘The Taste Collection’ wines. This was made up of three eye-catching labelled, cleverly named bottlings which left the consumer no doubt as to what style of wine they were purchasing and drinking. They were a ‘Zesty’ Marlborough Sauvignon Blanc, a ‘Buttery’ Hawke’s Bay Chardonnay and a ‘Velvety’ Marlborough Pinot Noir (click here to see my reviews). Later last year, they were joined by a ‘Berries and Cream’ Hawke’s Bay Rosé and a ‘Luscious’ Hawke’s Bay Pinot Gris (click here to see my reviews). I’m sure there’s an element of suggestion in the names, so drinkers can taste what they are purported to see. From my assessment level, the winemakers haven’t strayed too far from what are the accepted and most popular crteria for each of these categories. But there’s no denying that the names actually work, and indeed these wines perform very well on the market. Such that there is a new wine to join the series: the ‘Silky Smooth’ Merlot. I review the wine here. I find it has plenty of structure and fruit sweetness, somewhat more serious than the ‘Silky Smooth’ tag, and is better for it! www.selaks.co.nz
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