17-May-2011
Rabbit Ranch is a collective venture by a group of Central Otago vineyards, but is effectively the up-front and accessible, value-for-money label made by Chard Farm, one of Central Otago's pioneering wineries. Whilst Pinot Noir is the large part of the production, Pinot Gris and Sauvignon Blanc are also made. The fruit source is mostly from the Lowburn area of Cromwell. The fun approach in the marketing reflects the wine's populist aspirations. www.rabbitranch.co.nz
