09-Feb-2018
pr‘PR’ is the Cotes de Provence Rosé brand of Adam Payne of Pink Vines, based in the South of France. The brand is widely distributed in the U.K., and its success is based on a strong understanding of the growing contemporary demand for Provencal rosé wines, very active marketing, and quality product. Pink Vines aim is to "become a leading brand within the rosé market”. The brand made its appearance in New Zealand last summer. The PR Rosé is made by Domaine de la Sangliere, at Bormes de Mimosa in the Lavendou area of the Cote d’Azur, near to Toulon. Here I review the 2016 vintage wine. www.provencalrose.com
