10-Jul-2017
In May this year, Rod McDonald introduced the ‘Mister’ range of wines to highlight modern, fruit-forward, accessible and drinkable wines with bright acidity. This was achieved while taking into the account the price pointing at the $20.00 and just under mark. In creating imagery for the ‘Mister’ range, Rod used the very successful figurine as used on the funky ‘One Off’ wines. This has meant a new designing of the ‘One Off’ branding, and the release of the 2016 ‘The Banger’ Cabernet Sauvignon/Syrah and ‘Sticky 101’ Gewurztraminer has shown how he is doing this.
The ethos of the ‘One Off’ wines is that they are individual and unique wines made from special, non-repeatable parcels of fruit, and/or made in with special vinification techniques. The wines "disregard brand families, consumer research and marketing fundamentals”. The quantities of these wines are very limited, and as Rod says of each wine, "when it’s gone, it’s gone. There’ll never be another!” To match the wines made, it appears that each ‘One Off’ wine will sport its own an individual label. The labels for these two releases are indeed very different. Here, I review the wines. www.rmwines.co.nz
