28-Sep-2018
Mission Estate has grown significantly, especially with the acquisition of Ngatarawa Wines last year. One of the challenges I see going forward is to maintain the separation of the brands in terms of style, and I understand this is happening. The Mission Estate wines remain more ‘contemporary’ in style, whereas the Ngatarawa wine will be more ‘traditional’. Essentially, the definition of each brand must become a little clearer, and this will not only give a much greater range of styles for retail channels, but also for consumer loyalty. Here, I review the new Mission 2017 ‘Estate’ Gewurztraminer, and ‘Vineyard Selection’ Rosé, both coming from Hawke’s Bay. www.missionestate.co.nz
