‘Lure’ is the wine brand of Linda and Gary Young who are resident in Brisbane, Australia. When they retired from the corporate world, they set up a small wine distribution business, Young’s Wines of the World, selling the Carrick Central Otago wines of Steve Green, Linda’s uncle. Having worked the vintage at Carrick for over a decade, they decided to have made, their own high-quality. limited production Central Otago Pinot Noir for distribution. The name ‘Lure’ comes from the Young’s time living in a village in Italy, where the locals knew two things Kiwi: the All Blacks, and fly-fishing. Inspired by the latter, the wine brand is ‘Lure’, and the sub-title ‘The Hudson Joe’ is for their grandson. The label was designed by James Lee Duffy with Michael Scheele the artist, a specialist in painting fishing flys. The fruit for the wine comes from the family ‘Carrick’ vineyard, and vinified by Carrick winemaker Francis Hutt, with input from Gary Young. Here, I review the 2014 Lure Pinot Noir. www.youngswinesoftheworld.com
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