Flaxbourne, Southbank, 3 Stones and Baby Doll – Yealands Secondary Labels

The Yealands winery is the creation of Peter Yealands, a hands-on man with a huge vision. Establishing a vast 850 ha of vineyards and opening a state of the art winery in 2008 in the Awatere Valley, Yealands has become a most significant player. The crush of around 15,000 tonnes is managed by a strong team led by Tamra Washington, and the marketing department is manned by experienced personnel. As with any wine producer this size, the establishing of a range of tiers and secondary brands enables greater market penetration. A number of the brands came with the Yealands merger with the Ager Sectus wine holdings in 2011. Here, I review a number of Yealands wines under secondary branding.  A short introductio to each of the labels follows. www.yealands.co.nz
Flaxbourne Station was the largest sheep station in New Zealand in the late 1800s and was famous for its Merino wool. The station was acquired by Peter Yealands in 1995, and there are over 80 ha of vines now planted on the property. Yealands also runs 3,000 sheep on the station's 1,030 ha today, continuing the success Flaxbourne enjoyed in the past. www.flaxbourne.co.nz
Southbank Estate is named after the banks of the Ngaruroro river in Hawke's Bay and the Wairau river in Marlborough, where fruit is sourced for the production of the wines. www.southbankestate.com
3 Stones
The 3 Stones label features three stones stacked on top of each other. They symbolise the important elements of soil, climate and craft in producing good wine. The stones also hark back to the practice of returned soldiers who stacked three stones on fenceposts signifying good food and fair pay at the property within, thus the label is also a salute to those "who have gone before”. The wines are attributed to winemaker Jeff Fyfe and viticulturist Bruce Shipley. www.3stones.co.nz
Baby Doll
The Baby Doll label is named after Yealand's flock of miniature Babydoll sheep, which stand two feet high, and are used as "organic weeders” for all-year round mowing, pest control and as a source of fertiliser. The breed is rare and Peter Yealands introduced the sheep into his vineyards first in 2009. The flock now numbers over 1,500. The fruit sources for the wines are vineyards in Marlborough and Central Otago. www.babydollwines.co.nz


  • Flaxbourne South Island Pinot Noir 2011
  • Southbank Marlborough Sauvignon Blanc 2012
  • 3 Stones Marlborough Sauvignon Blanc 2012
  • Baby Doll Marlborough Sauvignon Blanc 2012
  • Baby Doll Marlborough Pinot Gris 2012
  • Baby Doll Marlborough Pinot Noir 2011

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