de Vine and Boutique Wine Co.


One of the most difficult positions any wine retailer faces is the pressure of changing supply and prices that supplying distributors impose on them. To be fair, much of this is beyond the control of the distributor, but that is no relief for the retailer. Many of the more adventurous retailers and merchants have decided to look after their own destiny by obtaining exclusivities, or by creating their own brand which they totally control. This latter path has been taken by Ivan Tvrdeich an Auckland-based wine merchant and of Manly Liquor, Whangaparaoa, who has sourced wine through brokers with his own style criteria to create the ‘de Vine' label and wines for the ‘Boutique Wine Co.'. The key to long term success and repeat sales is to ensure the wines are of high quality. I review the first set of wines here. For trade enquiries, contact Ivan Tvrdeich on Tel: 021 107-5261 or email: [email protected]


  • de Vine Nelson Chardonnay 2010
  • de Vine Central Otago Pinot Noir 2009
  • de Vine Martinborough Pinot Noir 2009
  • de Vine Barossa Shiraz 2010

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