Crown Range Cellar – A Premium Negotiant Selection

One of the most successful new developments on the New Zealand wine scene has been the creation of Crown Range Cellar, a super-premium negotiant operation of Jing Song. Jing Song came to New Zealand when she was 12 years old, meeting and working with Otago wine icon Grant Taylor at his Valli vineyard during her studies. From on-going discussions came the concept of Crown Range Cellar, where the negotiant model with fruit and wine being purchased, was thought to be particularly suited to a number of New Zealand producers making top-class wine, but could benefit from a different marketing perspective.

Starting with wine made by Grant Taylor, Crown Range Cellar has now entered into partnerships with other producers, and the next phase of development is to add to the portfolio with wines from the Languedoc in France. Jing Song is looking to further expand the range with wine from other countries, including the United States. It is recognised that quality wine is the key to success, as shown by the IWSC Pinot Noir Trophy being awarded to the Crown Range Cellar ‘Signature Selection – Grant Taylor’ Central Otago Pinot Noir 2013 in September.

There are two main ranges: the ‘Signature Selection’ tier, and the ‘The Voyage’ brand which will grow to wines from a number of regions and countries in different varieties. Here, I review a selection of Crown Range Cellar wines. I don’t have the winemaking detail, as the names of the producers Jing Song works with are confidential.


  • Crown Range Cellar ‘The Voyage’ Nelson Sauvignon Blanc 2014
  • Crown Range Cellar ‘The Voyage’ Central Otago Pinot Gris 2015
  • Crown Range Cellar ‘The Voyage’ Waipara Riesling 2014
  • Crown Range Cellar ‘The Voyage’ Hawke’s Bay Merlot/Malbec/Cabernet Franc 2013
  • Crown Range Cellar ‘Signature Selection – Grant Taylor’ Central Otago Pinot Noir 2014
  • Crown Range Cellar ‘Dolca Vita’ Late Harvest Riesling 2015

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