Procure Liquor is one of those very effective distributors that has a tight selection of both domestic and imported wines. The imported wines are the most difficult to tailor to the market, as they must be of good quality and attractive style, be different from the norm to be interesting and desirable, and they must deliver value. To date from what I have seen in the Procure Liquor imported wines, the owners have selected very carefully and cleverly. Many of the wines are now regular imports, with new vintages awaited with anticipation; some of these are top award winners in wine competitions, this creating a demand. The regularity that new vintages are being brought in are in indication of their success. Here I review five imported wines from the Procure portfolio that are proven performers. www.procureliquor.co.nz