A new event designed to showcase the wines from this country’s largest growing region, the Marlborough Wine Show, has been launched. This regional wine judging competition aims to promote to the world’s wine media and global wine markets Marlborough’s diversity in sub-regions and style. The judging will be held on 1-2 September, 2011 at the Marlborough Convention Centre, with Belinda Jackson as the Competition Director.
The show has Jeff Clarke of Ara Winegrowers leading a team of highly experienced winemakers as judges, including Anna Flowerday of Te Whare Ra, Olly Masters of Seresin, Patrick Materman from Pernod-Ricard, Cath Oates of Mud House, and Simon Waghorn of Astrolabe. The guest international judge is Melbourne-based Ben Edwards, President of the Australian Sommeliers Association, who has chair roles in Australian shows.
This is a welcome initiative, as already the country has significant regional wine shows for Gisborne and Hawke’s Bay. A recent trip to Marlborough showed me how vibrant ant positive the majority of wine producers are, but the difficulties of having a unified promotional voice for the whole region was pointed out. While Wine Marlborough does a stirling job at promoting events and news within New Zealand, there seems to be some limit to the material for world-wide promotional work. Maybe the results from the Marlborough Wine Show will remedy that?