Established by winemaker Rob Cameron and marketing specialist Tim Lightbourne in 2007, Invivo Wines has experienced a rapid rise in prominence due to innovative and effective marketing and excellent quality wines. The wines have quite literally taken centre stage with popular U.K. talk show host Graham Norton serving the wine to his guests over the last couple of years. The connection between Norton and Invivo has got a lot closer recently, with Invivo producing a special ‘Graham Norton’ labelled wine, the sales proceeds going to the Elton John Aids Foundation in the U.K. and the Child Cancer Foundation in New Zealand.
The Graham Norton wine received a boost in visibility when Cameron and Lighthouse involved Norton ‘feet-on’ when he crushed Sauvignon Blanc grapes destined to go into the wine, ‘live’ on his show in April earlier this year. Lightbourne rushed 2 kg of fruit from Invivo contract growers Callum and Sarah Linklater’s ‘Windrush’ vineyard in Renwick via helicopter, then connecting airline and London black taxicab to the BBC studios for the exercise within 24 hours to ensure the grapes were in prime condition. The personally stomped juice was then rushed back to New Zealand and blended with the remaining juice to make the wine. (Click here to see a video of the fun!)
Graham Norton has now become part of the Invivo business, not quite like Victor Kiam who liked the Remington shaver so much that he bought the company, but investing funds to become personally connected as a 1% shareholder. The Graham Norton SauviGNon Blanc sports a designed label with Graham’s initials in the word “Sauvignon” in larger font, and was released to the market at the start of this month. I review the wine here. www.invivowines.com
Invivo ‘Graham Norton’s Own’ Marlborough SauviGNon Blanc 2014
Bright, very pale straw colour, lighter on rim. This has a full, voluminous nose with softly aromatic and pungent passionfruit and minerally notes, lifted with exotic florals and esters. Dry to taste, harmoniously melded flavours of passionfruit, tropical fruits and florals flow smoothly on a soft-textured palate. The acidity is integral, providing a gentle, mouthwatering freshness and liveliness. The wine opens out and fills the palate with layers of pungent fruit, herbs and minerals, and carries through to a long, sustained, dry finish. This is a soft and harmonious, mouth-filling and gently thirst-quenching, passionfruity Sauvignon Blanc. Serve as an aperitif, with salads and vegetables and seafood over the next 2 years. Fruit from the ‘Windrush’ vineyard, Waihopi, fermented to 12.5% alc. 17.5/20 Sep 2014 RRP $19.99