Greystone 2018 Rosé and Thistle Ridge Pinot Noir 2017
The Elder Martinborough Rosé 2018
Brookfields 2018 Ohiti Sauvignon Blanc, 2017 Bergman Chardonnay, and 2016 Hillside Syrah and Gold Label Cabernet Merlot
Charles Wiffen 2018 Pinot Rosé and 2016 Chardonnay
Alexander ‘Raumati’ Martinborough Pinot Noir Rosé 2018
Decibel 2018 Viognier, 2017 Malbec and 2018 Giunta Malbec Nouveau
Newman’s Own ‘Common Good’ 2016 California Chardonnay and Cabernet Sauvignon
Wild Earth Central Otago 2018 Pinot Rosé, and 2017 Pinot Gris and Riesling
Mt Beautiful North Canterbury Pinot Gris 2017
Mount Brown North Canterbury Pinot Noir Rosé 2018
Negociants N.Z. Global Reach in Wine Distribution
Ceres ‘Black Rabbit’ Riesling 2018 and ‘Composition’ Pinot Noir 2017
Wing and Prayer North Canterbury Riesling 2017
Two Rivers 2018 ‘Convergence’ Sauvignon Blanc, ‘Clos des Pierres’ Chardonnay 2017 and ‘Tributary’ Pinot Noir 2016
SOHO Wines Show Diversity, Breadth and Quality
Vino Lascito Rubicone Sangiovese 2016
Burn Cottage ‘Moonlight Race’ Pinot Noir 2016
Mud House 2018 Marlborough, ‘Grovetown’ and Waipara ‘Home Block’ Pinot Gris
Fox in the Hen House Australian Reds
Starborough Marlborough 2018 Sauvignon Blanc and Pinot Gris, and 2017 Chardonnay and Pinot Noir
Gibbston Valley ‘China Terrace’ Chardonnay 2017 and 2016, and ‘GV’ Pinot Noir 2017
McManis California Chardonnay 2017
Yalumba with a Selection of Y-Series Whites and Reds, and ‘The Scribbler’ 2016
Clark Estate Marlborough 2018, 2017 and 2016 Releases
Mahi Marlborough 2016 Chardonnay and 2017 Pinot Noir
// View More Featured Reviews

General Blog

Appellation Marlborough Wine Launched

One of this country’s most important wine initiatives was launched this week: Appellation Marlborough Wine (AMW). This brand has been introduced and trademark registered to protect the reputation of Marlborough wine, and an Incorporated Society has been established, inviting producers to become licensed members. The primary aim of the initiative is to protect the integrity, authenticity and brand value of wines produced in Marlborough.

This initiative is initially focussed on Marlborough Sauvignon Blanc, as it has long been recognised that there is more wine sold as ‘Marlborough Sauvignon Blanc’ than is actually produced. This problem has been affecting the reputation not only of Sauvignon Blanc and Marlborough, but arguably all varieties of wines produced in New Zealand. As the most prolific and important wine variety produced from this country’s largest growing region, there have been no standards to be met in any way on a global context. So for example, bulk Sauvignon Blanc from Marlborough can be shipped, blended and bottled with any other variety from any country out of the region of Marlborough. This particular practice is already well-known, and there is a growing resistance to accepting this situation which degrades the name ‘Marlborough Sauvignon Blanc’.

Criteria Nominated and to be Established
The certification criteria for wines bearing the AMW brand under the licence agreement must be made from grapes 100% grown in Marlborough and bottled in New Zealand. The grapes must 100% be from vineyards that are part of a recognised sustainable viticultural programme. The grapes must be grown at an appropriate cropping level with the prime objective of enhancing quality and the Marlborough name. If the grapes used to produce the certified wine do not comply with the cropping level, then it can be tasted by a panel for acceptance.

Clearly, the Appellation Marlborough Wine initiative is in its foundation stages. There is a lot of work to be done in setting the actual standards, especially with regards cropping. There are some basic requirements already in place, such as the sustainable viticultural programmes, and the definition of the Marlborough region, as set by GI registration. I’ve been told that AMW is designed to be ‘inclusive’, and there are 36 members already committed to it. A future step is for the framework to encompass other varieties and styles.

There are already other groups who have taken steps to protect the integrity and promote the quality of their wines, such as Waiheke Island and the Gimblett Gravels. For the Appellation Marlborough Wine to achieve its goals, it will require a great deal of work, and the encouragement and support of the other producers, especially the larger ones, in the region. It is an important aspect that it will be the wines that earn the AMW brand, and not the companies per se, so a large producer making wines from around the country (and even overseas) will still possibly have many wines entitled to AMW.

There is already material produced with the brand specification (to date) and intellectual property that may be used on labels, cartons and with advertising and promotional material.

The committee working on Appellation Wine Marlborough is Ivan Sutherland (chairman), John Forrest (vice chairman), John Buchanan (secretary/treasurer), james Healy, Fiona Turner, Clive Jones and Yang Shen. The group has financial support from Wineworks Marlborough Ltd and the Cresswell-Jackson N.Z. Wine Trust.

I can only fully support this initiative, and trust it achieves its aims, as well as inspiring other wine producing regions in this country to consider how they can protect their image, branding and ultimately, quality.


Copyright © 2011 Raymond Chan Wine Reviews
Website by DataFlex | Design by Skinny